Quiet Rebellion- Rosé’s 1st PUMA Collection Blends Comfort, Confidence, and Poise

     After stepping into PUMA’s world as a global ambassador in 2024, BLACKPINK’s Rosé now unveils her first full PUMA x ROSÉ collection—The monochromatic capsule mixes reinterprets classic sportswear staples with Rosé’s own poetic style. The collection will feature 3 new pair of sneakers and a capsule of clothing. 

     Let’s start with the sneakers. Two  reimaginations of the Speedcat silhouette the Speedcat Ballet and the Speedcat OG Premium which features dramatic lacing and “Rosie” detailing. 

     The capsule is on trend with oversized, relaxed  including , track  jackets, relaxed pants, half-zip and full-zip hoodies, and accessories like a micro duffle, and hat , all in a soft, monochrome palette . Her “ ROSIE” graphic is featured prominently throughout the collection, really giving it her personality.  

     The Rosé x Puma collection drops August 28, 2025 on the Puma website, Puma stores and select retailers.