Jil Sander x PUMA Relaunches the Iconic King Avanti 30 years later

     It’s been almost 30 years since the original 1998 partnership between Jil Sander and PUMA and they are coming together once again. The partnership resumes with the revival of the iconic “King Avanti” silhouette. 

     The brands have reunited to revisit the clean lines, flap tongue, and premium leather of the King Avanti silhouette. This unisex drop comes in navy-blue leather, gold foil Jil Sander branding, flap with PUMA logo, and the full simplicity.

     The drop is limited and is available exclusively at select Jil Sander stores and jilsander.com now. A second  release of the sneaker is slated for March 2026. 

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